9 Strategies to Grow Your Electrical Business
Most electrical contractors rely on word-of-mouth or occasional referrals to grow their business. As a small business owner, you might wonder how you can boost your sales through different strategies.
As of 2022, there are around 33.2 million small businesses in the US, and the number is increasing. So how can you ensure that your business will attract enough consumer attention to increase your profits?
One way you can accomplish this is through marketing. Marketing involves careful planning of consumers’ wants and needs, then positioning your services in a way to satisfy them.
In this blog post, we’ll explore nine effective marketing strategies that will pave the way to growing your electrical contracting business. If you have been in business for a while, these marketing efforts will help you reach new heights. So let’s get started!
Why Electrical Companies Should Invest in a Marketing Plan
If you want your business to grow and reach new customers, you need to develop a marketing strategy. Buying new or advanced equipment to stay ahead of others won’t benefit you if customers are unaware that you own such technology.
Small businesses that want to get the word out about their company need to include marketing in their business plans for several reasons:
Building Your Brand
Running your own business is different from working alone as an electrical contractor. You now have a team and an established company culture.
Suppose you want to secure your place in the electrical industry and get more people to recognize your business. In that case, you must grow your online brand identity to appeal to customers and make them aware of your services.
Attract New Prospects
Once you begin establishing your brand online, you’ll start to attract new customers in no time. People would find you quickly if your company is listed online as a local business. They would be interested in knowing more about the type of electrical services you provide.
Improve Your Existing Customers’ Perception
You shouldn’t direct your marketing efforts to just potential customers. Think about your current customers and how they would react once they see you’re putting considerable effort into trying new things. Once they know about your expansion plans, they’ll be happy to continue supporting you.
Boost Your Sales
When you spread the word about your company online, and more people start asking about services, you can bet that you’ll soon turn those inquiries into sales. Marketing on its own is not enough to convert people into customers. That’s why you also need a straightforward advertising plan to support your marketing strategies.
You can increase your company’s exposure, get people to act, and book your services with advertising. Many small businesses struggle to put money aside for advertising reasons. That’s when acquiring a loan to grow your electrical business can help you get a quick start.
Since many consumers search online, digital marketing has become essential for any small business. Let’s discover the top nine strategies you can use to gain more customers quickly. Read on to find out more!
Top 9 Online Marketing Strategies to Grow Your Electrical Business
Starting a marketing plan can seem challenging, especially your first time. But if you lay the essential groundwork, you can easily pass to more complex steps.
Here are nine ways you can start:
1. Define Your Audience
Before you dive into marketing to new customers online, you have to think about your target audience. Are they homeowners or construction managers? Do they work for small companies or large organizations?
Creating a buyer’s persona, for instance, can facilitate this process. A persona is a semi-fictional person that represents your target market. For example, Bob, 55, construction manager, plans to start a new residential building project.
Building your ideal buyer persona will help you frame strategies that will be successful in the long run. You’ll also be able to construct a more refined, strategic vision for your electrical contracting business.
2. Create a Mobile-friendly Website
A website offers instant access to your electrical services. With your company name, phone number, address, and location on your site, prospective customers can quickly contact you.
Many people prefer searching on mobile phones nowadays, so ensuring your site is mobile-friendly is crucial. Avoid adding large images on your site since it will slow down your site speed. Remember to include only essential information your customer needs, and don’t stuff your page with unnecessary content.
For example, you can add a contact form on the website and allow your existing customers to get in touch by filling out some basic information. You can post informational articles and how-to guides for new customers to get them interested in your services.
3. Use Social Media Ads
Most small companies don’t have the time or money to develop a solid social media presence marketing budget. But starting small through investing in Facebook paid ads, for example, can boost your online presence. As of 2021, Facebook has around 2.89 billion users, and it would be a bonus to receive exposure through this social media platform giant.
Facebook can also help with your buyer’s persona process. It has a feature that lets you narrow down your target audience based on:
- Age
- Gender
- Occupation
- Location
As an electrical contractor, you can use Facebook to attract customers and lead them to your site by mentioning the link on your Facebook Business page.
4. Google PPC Ads and Google Local Services Ads
Google Ads lets businesses advertise their products and services by targeting specific keywords, demographics, or locations. When someone clicks on your ads, they will be taken directly to your website so you can convert them into customers. Businesses that choose to advertise with Google can sign up for free and then pay for each click, hence the name “PPC=paid per click.”
Google’s Local Services can customize your business listing for those who live or work nearby. For example, suppose someone searches “electrician near me” on Google and you are located within the service area of their city/state. In that case, if you optimize your Google Business Page, you can be one of the leading local businesses that pop up in front of them.
5. Search Engine Optimization
If you’re serious about marketing your electrical contracting business online, you need to invest in search engine optimization (SEO), i.e., improving your online rankings on Google Search Results.
SEO makes it possible for people to discover your services on search engines like Google. It’s one of the most effective marketing tactics you can use to increase the number of website visitors and thus establish a solid web presence.
You can start posting quality blogs and videos such as customer testimonials to market your business as a professional and reliable company.
6. Choose Lead Generation Services
One of the best ways for electrical business owners to market their business and grow their customer base is through lead generation services.
Lead-generating sites act as a database where customers can find businesses that solve their unique problems. If you want to use platforms like HomeAdvisor or Thumbtack, you will have to pay for generating leads, so ensure to budget wisely.
7. Track Your Site Visitors
Website visitor tracking is a great and novel way for businesses to gather more customer insight, such as the age, gender, and location of potential customers visiting their website. You’ll build a better understanding of your audience while also targeting marketing campaigns effectively with this information.
You’ll also learn how often they visit certain pages and which pages get the lowest traffic. Google Analytics is a tool you can use to evaluate the performance of your different pages and make changes accordingly.
8. Choose Landing Pages that Convert
After building an effective website and tracking different visitors, it’s time to develop a conversion-focused landing page so you can measure the effectiveness of individual marketing campaigns, like those coming from Facebook ads.
A landing page is your money-making page. Visitors either give away their phone numbers or emails in exchange for information, such as receiving quotes or downloading guides.
Let’s say you’re currently running a Facebook ad. If a user clicks on the link to arrive on your landing page, you can attribute that new lead to the Facebook ad’s source. This insight helps you identify successful marketing campaigns and strengthen your overall strategy.
9. Review and Manage Your Online Reputation
Online reviews are an essential marketing pillar for all small businesses to consider. As you grow your customer base, it’s necessary to ensure they are satisfied offline and online.
You need a system that encourages clients satisfied with your customer service to leave positive feedback. You can ask your current happy customers to share their experiences via social media platforms or remind them to leave a review on Google through automated emails.
Start Your Digital Marketing Journey Now
As an owner of an electrical company, you have to juggle marketing, finance, operations, and many other aspects of the company to thrive.
At Select Funding, we can help you with all your financing needs. You don’t need to worry about implementing marketing strategies like search engine optimization (SEO), pay-per-click advertising (PPC), or social media campaigns. Contact our lenders today if you’re ready to begin expanding your business!
